- by Hospice_Houngbo, Prospector
- 10/30/2013 8:07:58 PM
"Eventually we dropped the analysis portion altogether and just went off of gut instinct. "
If you can get better results with gut feeling, my advice is just use it. Don't forget that data analytics may not suit for every business decision making situations.
- by Leo Sadovy, Blogger
- 10/30/2013 2:18:54 PM
You are correct about those 'nasty threats'. One other shortcoming of the SWOT that I did not deal with, because it's common to more than just the SWOT, is lack of follow through. The lists get created, but seldom get assigned for action, and even less often are they completed. Even the fun ones.
- by chapAnjou, Prospector
- 10/30/2013 12:31:00 PM
SWOT Analysis at my previous job was a very frustrating experience. Eventually we dropped the analysis portion altogether and just went off of gut instinct. Believe it or not, this strategy worked out pretty well and led to some very successful projects.
- by Lyndon_Henry, Blogger
- 10/29/2013 11:16:02 PM
This is the fun section, and rightly so. ...
Threats are perhaps the biggest weakness of the SWOT ... Why? Because, like strengths and unlike opportunities and weaknesses, threats are strategic in nature, and no one in the room feels empowered to tackle big gaps in strategy.
The one area that should be taken most seriously is the area that generates the least advantageous outcomes. The overused phrase, "rearranging the deck chairs on the Titanic" comes to mind when I think of how often strategic threats are identified and then immediately swept under the rug. While your business is facing an existential threat from an entirely new and out-of-this-world business model, or some upstart startup is eating your lunch with its breakthrough technology, the team goes merrily on its way, addressing easier-to-deal-with weaknesses and pursuing possibilities.
Isn't this avoidance explained in the "Opportunities" excerpt? "This is the fun section, and rightly so." Lots more fun to spend your meeting time brainstorming about opportunities and possibilities than raising your blood pressure by facing those nasty threats.