- by yogi_tiwari, Prospector
- 1/8/2015 1:40:58 AM
Everyone is fighting for the share of the travellers pockets. Even if someone is an infrequent traveller, the spend is significant and the suppliers want to grab it. Moreover, better understanding of the traveller will help the suppliers (Airlines/Hotels/Travel Agents) to offer more customised offers which will have higher probability of being taken....Even if the spend is increased by 1%, it goes to the supplier and helps in customer satisfaction....leading to hopefully more loyalty. Price is still the big factor in any purchase decision. However, the customers are smart and something which is really customised to their interest/ behaviour will be accepted. Big data, and analytics will play an increasing role in travel sector
- by SRS1, Master Analyst
- 12/12/2013 2:38:17 PM
@Ariella, I would agree and say that a large portion of people look primarily for price, when was the last time you or someone you know booked a room without having a look at the price?
Also, this article mentioned companies using contests or competitioned to draw new ideas which is a great idea getting resh minds on a topic.
- by Michael Steinhart, Blogger
- 12/5/2013 10:39:19 AM
I'm an infrequent traveler, too, Beth, but I think I'd like a site that remembers -- or intuits -- that I need a feather-free room and enjoy free continental breakfast. Of course, I don't want them to hack into my medical files to learn the allergy bit.
- by Ariella, Blogger
- 12/5/2013 10:11:06 AM
@Beth yes, a lot of us shop primarily for price, and some of the features may just be built in. For example, fitness centers are pretty standard at hotels today, though some may be pretty small with only 3 or 4 machines. Perhaps we'll have rankings for fitness centers with personal trainers available for those who really want a full gym experience at the hotel. But for someone who is only looking to sleep over while on business, all that may make little difference.
- by BethSchultz, Blogger
- 12/5/2013 9:34:40 AM
As an infrequent traveler, I don't think travel sites would have a whole lot to learn from me. That said, even if they did, price would factor into my decision quite a bit, at least among the same tier of hotels. Room service is also an amenity I've learned to look for when perusing hotels, having been caught unawares at an otherwise perfectly nice "boutique" hotel or two without the ability to order up an early breakfast or late dinner for lack of a restaurant on premises.
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