Comments
Mine Your Way to Better Marketing
View Comments: Newest First | Oldest First | Threaded View
Re: TMI
  • 1/9/2014 2:54:41 PM
NO RATINGS

I would disagree, this infograph is an example of large sets of information that need to be displayed in one infograph done right. If you really want to see a bad infograph that will give you a headache see this: 

TMI
  • 1/6/2014 11:19:10 AM
NO RATINGS

This is a perfect exanoke if an infograph with too much information. Gave me a headache.

 

Re: New Market Research
  • 1/3/2014 3:23:54 PM
NO RATINGS

@PC, it does seem that there is often more talk about data-driven marketing than the actual doing of data-driven marketing -- with, as we point out in our Voice of the Customer infographic, so many companies still really struggling to become as customer centric as they really need to be.

Re: New Market Research
  • 1/3/2014 12:38:00 PM
NO RATINGS

I agree.  There are so few that have looked at all the angles and combinations of the data they have.  Nor have they figured out how to look at it as it comes in vs the month after or the day after. 

New Market Research
  • 1/3/2014 12:23:25 PM
NO RATINGS

Do you agree or disagree that companies can forego new market research as long as they effectively mine and model existing customer data?

For many organizations, there is still much to be done with existing in-house customer data.  For others, there are constraints that will serve to encourage them to continue to "work with what they have" in 2014. And few have taken full advantage of existing customer data if we're including Google and Facebook data in that category.



INFORMATION RESOURCES
ANALYTICS IN ACTION
CARTERTOONS
VIEW ALL +
QUICK POLL
VIEW ALL +