Comments
Setting a Price for Location Data
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Setting a price for location data
  • 1/9/2014 3:14:46 PM
NO RATINGS

The future of Bluetooth looks strong with such initiatives underway and higher brand to customer relationshop possibilites. More operating systems recoginize and support bluetooth than ever before from Mac OS, Windows, and Andriod. The Bluetooth SIG partners are working on enabling Bluetooth information points, to enable advertising models based around users pulling information from 'information points', rather than having to 'push' information out. Today Bluethooth are included in cars, cell phones, computers, tablots and so much more which enables audio and video data to be transmitted to practically anyone.

Re: Such a deal!
  • 1/7/2014 3:04:54 PM
NO RATINGS

@Michael would it be fine-tuned enough to recognize that your purchase is coffee? Or would it just recognize that you made a purchase for a certain amount that happens to correspond to the cost of the coffee? Some stores track exactly what you purchased and what price you paid through their own credit cards, though Bed Bath and Beyond manages to do it on any kind of credit card. But others just have a record of sale with no details about the items. 

Re: Such a deal!
  • 1/7/2014 2:58:08 PM
NO RATINGS

@Beth for those, the solution would be to keep their phones off and to remember there was life before cell phones. 

Re: Such a deal!
  • 1/7/2014 2:29:02 PM
NO RATINGS

Forget the data science hiring trend. The next big career boom will be for those who can help beleaguered consumers get over their paranoia about always being watched. 

Re: Such a deal!
  • 1/7/2014 2:11:52 PM
NO RATINGS

Well, right, it'll know exactly who you are, where you live, your phone number, and gas purchase behavior -- information it could, if it's so inclined I believe, sell to data brokers for use by marketers of all sorts. 

Re: Such a deal!
  • 1/7/2014 2:02:21 PM
NO RATINGS

I had an unsettling conversation with a retail analytics executive today, actually, regarding collection of consumer data. In describing an omni-channel shopping experience, this executive said they can capture a shopper's location, device ID, checkout information, and "IP tracking to overcome anonymous shopping." 

Not reassuring!

Re: GasBuddy.com
  • 1/7/2014 1:59:44 PM
NO RATINGS

I think most of the Android phone providers have spun out proprietary versions of "gas prices" apps, PC. Aside from Gas Buddy, Gas Guru, and MapQuest, AT&T Navigator incorporates "gas by price" searches, and Waze has it built-in, as well.

 

Re: Such a deal!
  • 1/7/2014 1:56:24 PM
NO RATINGS

What do they know, though? They have my credit card information, so that means they have my address? They can reference how often I fill up, and whether I also get a coffee on occasion? 

 

GasBuddy.com
  • 1/7/2014 12:27:54 PM
NO RATINGS

Two-thirds of the time, I've got enough of a tank that it isn't worth stopping to save 50 or 60 cents on a few gallons of fuel.  Even if I'm not in a hurry, my time is worth something.

There is an app for your phone that allows you to turn this problem around - you can search near your present location for gas stations by price.  Right now, within a 4 or 5 mile radius, it finds a couple dozen gas stations.  And the price varies by at least 25 cents from the cheapest to the most expensive.

I'm sure there are others, but I'm using GasBuddy.com

Re: Such a deal!
  • 1/7/2014 11:17:49 AM
NO RATINGS

With an easy drive to get gas at 60 cents less a gallon,  I could see that 10 cents off doesn't provide much of an incentive for you. But unless you're paying with cash, don't kid yourself -- your gas station knows more about you than you might think.

 

Page 1 / 2   >   >>


INFORMATION RESOURCES
ANALYTICS IN ACTION
CARTERTOONS
VIEW ALL +
QUICK POLL
VIEW ALL +