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Styling Retail in Tech Titan Fashion
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Re: Apples to oranges?
  • 1/13/2014 9:00:51 AM
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The question is, are equally as many retailers jumping on the social media analytics bandwagon to understand how effective those online offerings are? It's one thing to get social, but quite another to do so in a way that provides bottom-line value.

Re: Apples to oranges?
  • 1/10/2014 5:15:41 PM
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I think Beth is right, how can a retailer in today's ever chaning technology driver world to survive without being ahead of trends? The answer is it can't. You'll find today that every retailer is jumping on the social media bandwagon and offering online coupons for likes, retweets and follows.

Re: Apples to oranges?
  • 1/10/2014 9:39:37 AM
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I'll toss a question back at you: Can retailers afford not to explore emerging technologies, even if that means forging relationships with and learning from retail-specializing channel partners?

Re: Apples to oranges?
  • 1/9/2014 8:41:44 PM
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But that raises the whole questIon of, "Do retailers have the resources to explore emerging technologies? " Or should that be the domain of retail-specializing channel partners?

Re: Apples to oranges?
  • 1/8/2014 12:43:16 PM
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I personally don't find the appeal in Google Glass, especially not in its first iteration but probably not in a spiffed up second, third, or fourth generation, either. But if I were a retailer I wouldn't discount it's future potential. If nothing else, retailers should use it as a way to study up on how they'd address new mobile platforms as they emerge.

Re: Apples to oranges?
  • 1/8/2014 12:36:24 PM
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When you put it that way, Beth, then absolutely. Learn about the roles these entities play in your customers' lives, essentially.

It does seem, however, that Google Glass won't be an issue for retailers in the near future. I've seen article after article criticizing the technology and painting a very bleak picture for its adoption. Nobody Likes Google Glass is a good one, listing all the complaints in a neat package.

Re: Apples to oranges?
  • 1/8/2014 8:33:44 AM
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Hi Michael, the point isn't that companies should model themselves after these tech titans as retailers, but to understand how they're growing and morphing their businesses and the impact of their innovative approaches on the retail industry. Apple has revolutionized the mobile industry, and certainly developing a mobile strategy is top priority for any sizable retailer, for example. And retailers have to market to consumers on Facebook, focal point that it is for so many of them. As I quoted Schafer in the post, these tech titans are moving into virtually every facet of consumers' lives -- thus affecting retailers big time. Think about Google Glass, as one example. Now not only do retailers have to plan a "traditional" smartphone-based mobile strategy, but they have to figure out how to adapt their strategies to this new mobile platform, as well. 

Apples to oranges?
  • 1/7/2014 5:56:55 PM
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I don't know how easy it is to extract actionable insights from studying the "big five" titans, Beth. Sell compelling products (Apple) but make people wait months on line for them? Keep prices low and order fulfillment spotty (eBay)? What does Facebook sell, anyway? 

I'm not trying to be contrary, per se, but what can retailers learn from these giants that isn't already covered in "Customer Service 101?"



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