- 1/28/2014 6:04:55 PM
An iPad? It's interesting that you say that, but I can't imagine too many people make "impulse buys" of more than $10 or $20, max. That'd be my limit, at any rate. Do you think there's a market for that kind of deal?
- 1/28/2014 6:02:34 PM
I can only speak for myself, but when I'm shopping, in addition to the list in-hand, I'm looking for 'favorite' snacks I can sneak on the way home, great deals on foods I like, and stuff I can toss in my bag for work. Very often, I'll get that kind of head-shaking reaction that you describe. But hey, I did the shopping!
- 1/10/2014 9:44:08 AM
I do agree the grocery store checkout, as well as big-box endcap, is aimed at the female shopper. But somehow or another if I send my husband to pick up a few specific items, we always end up with more than I've requested. And with almost 100% certainty it'll be stuff that I'd never buy. Maybe that just means I have more control, or maybe it means that I'm more cognizant of the family shopping budget. Or maybe it really means my husband is a sucker. Perhaps retailers ought to invest in analytics aimed at telling them how to get husbands into their stores more often!
- by bulk, Data Doctor
- 1/10/2014 12:35:05 AM
For me the little things do not really tempt me, I can so no to a candy bar or a magazine, but if there was a good deal on a new ipad at the checkout I might be so inclined to go for it. LOL but I would probably still say no at the end.... maybe.
- 1/9/2014 6:13:38 PM
How do you mean, kq4ym? Are you talking about shoppers caring less about their privacy, retailers caring less about protecting it, or both? And do you think government influence will come into play?
- 1/9/2014 6:12:24 PM
Talk about a fraught topic, Beth! I think supermarket checkouts are geared toward female impulse shoppers, because (based on the traditional gender role, to which I do not subscribe) they're the ones doing the grocery shopping. The product mix there is likely to be 70% female-oriented (Soap Opera Digest) and 30% male-oriented (beef jerky).
Please understand that this is all tongue-in-cheek!!
In other stores, I think they try to optimize the mix to appeal to everyone's "ooh, i like those. they're on sale! i'm going to buy them!" instinct. Speaking purely for myself, I can't resist impulse deals that offer products I like at reduced prices.
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