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4 Cool Retail Products for the Modern Shopper
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Re: Dynamic shelf labels and dynamic pricing?
  • 1/27/2014 2:58:50 PM
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..

Beth writes


The visual that came to my mind as I read this comment was Harry Potter's Platform 9 3/4 -- disappearing before mere mortal eyes.


 

One image it brings to my mind is the Chehsire Cat in Alice in Wonderland...

 

Re: Dynamic shelf labels and dynamic pricing?
  • 1/27/2014 2:38:51 PM
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The visual that came to my mind as I read this comment was Harry Potter's Platform 9 3/4 -- disappearing before mere mortal eyes.

Dynamic shelf labels and dynamic pricing?
  • 1/27/2014 2:34:27 PM
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..

As Beth describes,


... Using SmartTAG, the company says, retailers can add all sorts of fresh data on product shelf labels, including one-off promotional messages, stock information, and adjusted pricing. And, to help create that omnichannel experience we all seem to desire, retailers can link shoppers to online marketing campaigns, recipe sites, reviews, or social media by adding QR codes or Near Field Communication (NFC) tags to the labels.


 

I can see it coming — dynamic pricing on store shelves, just like we're now experiencing in online air travel fares and other online shopping. You think you've found a great price, but when you return to the webpage, poof! It's changed, usually to a higher one. Or just disappeared.

Also pricing that knows who you are, and so gives some customers a discount if they're in the right category. Say, your friend owns a better car or has a higher income. So your friend finds a great price on something on the shelf, but you find a higher price when you're standing at the same shelf. 

This will make store shopping very interesting.

 

Re: Bring me the coupons and virtual dressing rooms!
  • 1/24/2014 12:54:04 PM
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Beth I think it's a balancing act for retailers.They are trying to clear merchandise and paying for the size irregularities that are rampant in clothing. The free shipping and returns seems to be the standard today, I can say I don't tend to shop at retailers without free shipping and returns. It is however costly for retailers with both the shipping costs and the  inventory loss and replenishment costs for returns.

Re: 4 cool retail products
  • 1/22/2014 10:59:20 PM
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@SRS1, wouldn't you say that some retailers are making that type of shopping a reality today, using iPads, for example, to show customers items they might not find on the floor but are available online to order for pick up at the store or for home delivery? Or are you suggested the store of the future may have no visible stock, only kiosks or such with virtual displays?

4 cool retail products
  • 1/22/2014 10:55:03 PM
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Fasinating findings Beth. The future of shopping might just be a mix between a brick and mortar store and an electronic gateway. A store where you can shop as you would online but be inside a store and be able to buy it now or ship to your house.

Re: Two of the four
  • 1/22/2014 5:09:03 PM
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We're definitely of like minds, @tinym

Re: Two of the four
  • 1/22/2014 7:42:30 AM
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@Beth I wouldn't automatically trust them to keep my data safe. I would hope they do all they can to securely erase information but would want to see the devices working without incident for some tome before I would consider using them.

Re: Bring me the coupons and virtual dressing rooms!
  • 1/21/2014 5:11:27 PM
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@Maryam, I wonder if there are statistics showing this information by ease of return. Does Zappos get a ton more returns than a retailer that requires customers to pay for the shipping and return costs? I would imagine some retailers lose a ton of money between the shipping and the return shipping. How good of a business model is that?!

 

Re: Bring me the coupons and virtual dressing rooms!
  • 1/21/2014 3:36:41 PM
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Beth I will have to dig up the statistical about multiple orders I know I have seen a dollar impact to retailers from the lost merchandise time and return costs of our multiple size buy. Unfortunately it's a fact of sizing, if the virtual dressing rooms were able to size me perfectly and get the absolute correct size maybe I would stop ordering multiple sizes until then I continue to order multiples. Most of the time it's the only way to guarantee I will get what I am looking for.

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