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A2 Radio: What You Need to Know About Outsourcing Analytics
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Re: Who's My Guy?
  • 1/31/2014 11:56:29 PM
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Or for further development.  That can be a value for having data analysis "off the books" so to speak.

Re: Who's My Guy?
  • 1/31/2014 11:53:32 PM
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Hospice, I think companies are learning to trust outside resources, if they have spent the time and training with the right support.

Re: Who's My Guy?
  • 1/29/2014 10:55:24 AM
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I agree. there is more than cost. It can be secrecy or even capability.

Re: Who's My Guy?
  • 1/29/2014 6:02:50 AM
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@tomsg: It is not always about the cost, is it? Even small businesses may need to hide their data from the outside world for business strategy reason.

Re: Who's My Guy?
  • 1/29/2014 5:58:48 AM
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@BPOI2013: When you don't have the analytics talents in your organization, outsourcing might be the only option you have. But as you said it is difficult to trust "outsiders" with your data, especially when you are handling sensitive data that you don't want your competitors to get hold on.

Re: Who's My Guy?
  • 1/28/2014 1:14:47 PM
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As has been said before you can't just trust anyone with your data. The relationship has to be very closely managed and over-communication is recommended. Being an outsourcer myself who has worked in this field for an Ad Network I can tell you it is down to both sides to make it work. You don't just outsource a process and forget about it. You as a company looking to outsource have to know what you want out of the relationship and you control what access the outsourcer has.

It can become a great relationship if managed properly. In my case, despite being on the outside, I learned processes and was able to improve them and then introduce new ideas which are now strictly adhered to internal processes within our client's operation. The key again is communication and management on both sides.

Re: Who's My Guy?
  • 1/28/2014 10:52:20 AM
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I think that's the primary goal, especially given the talent shortage, which Beth mentions in the blog. I also think that, as analytics becomes a 'must have' across industries, it'll be baked into enterprise app suites much the same way CRM and mobile are now.

Re: Who's My Guy?
  • 1/28/2014 9:05:57 AM
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I see no reason why this won't grow. As long as it is cost effective and relaible, it may make analytics more affordable for smaller companies.

Re: Who's My Guy?
  • 1/27/2014 10:55:14 PM
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I think analytics-as-a-service may be behind as compared to other enterprise apps, but it's growing fast. I think we'll see specialized, vertical-oriented providers in addition to large vendors adding it to their portfolios. 

Re: Who's My Guy?
  • 1/27/2014 1:55:31 PM
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@kq4ym, I think there are some serious implications regarding intellectual property and the choice of outsourcing analytics in general and which analytics outsourcer to pick in particular. That's definitely a topic I'll be asking our A2 Radio show guests about tomorrow!

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