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TV Analytics Controls the Horizontal & the Vertical
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Re: Engaged.. with what?
  • 4/12/2014 12:56:30 PM
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Analyitic will certainly bring profits to those using it on both sides, the industry and well as the viewers. However, there's still a lot of folks including my house that get a lot of free over the air TV that's not going to be so much analytic driven.  And as costs are driven higher for Netflix, satellite and cable offerings, there may be more that discover the offerings of over the air digital.

Re: Engaged.. with what?
  • 4/10/2014 2:56:43 PM
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All I have to say is, thank goodness for the pause button. That comes in handy in this house, especially if we're watching a movie with a complicated plot. We'll sometimes put the movie on pause and do a quick recap with my son, to make sure he's following what's going on (and sometimes to double check WE, the adults, know what's what as well!).

Re: Engaged.. with what?
  • 4/10/2014 2:52:28 PM
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I don't know if I agree with that entirely, Michael. I think when the show is popular enough, there's actually a lot of group viewing going on -- people gathered at somebody's place or at a bar. I saw this happen a couple of years ago with one of my daughters and her friends, with the TV show Chuck. That's a whole lot more fun that sitting alone, watching, and tweeting. Then again, my husband and a couple neighbors IM'd each other almost the entire Super Bowl game (much to my son's and my annoyance). Personally, if I'm really interested in a show, I see no reason to have my smartphone or laptop at the ready to talk about it. Call me old-fashioned, I guess. 

Re: Nudging my viewing behavior
  • 4/9/2014 7:30:23 PM
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..

Michael asks


How long have you been using Netflix, Lyndon? Do you think it ought to have a better sense of what you like, by now?


 

Actually, I haven't been USING Netflix — have repeatedly tried to search for either specific movies (or series) or for listings of "Top Recommendations" or whatever, to no avail. So while we've toyed with joining Netflix, have never done it. Easier to just go to local video chain which seems to have just about anything on DVD.

 

Re: Engaged.. with what?
  • 4/9/2014 7:01:56 PM
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@Beth - this is a big debate in our family. Whenever we watch something together, some of us can't keep quiet - Always talking and making various comments about what just happened, what will happen next and what the charactor should do or say.

Meanwhile, the other half of the family, which is the half that takes after me, really just wants to listen. So there's another large set of comments along the lines of SHHH! and "can't you be quiet?"

I agree with Michael that the talkers are being heard via Twitter and Facebook. As for myself, I prefer the Netflix model which allows for intricate modeling of my tastes without forcing me to be distracted during the show I'm supposed to be enjoying.

Re: Engaged.. with what?
  • 4/9/2014 5:09:36 PM
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I think the real-time social paradigm shift is upon us, Beth, and has been for some time. It's not enough to log on after a show's over and say, "Wow! That was awesome!!" You have to tweet as soon as the shocker happens, because your phone is never out of your grasp. 

I think this has been the case for at least two years, now. Would you disagree?

Re: Nudging my viewing behavior
  • 4/9/2014 5:07:53 PM
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How long have you been using Netflix, Lyndon? Do you think it ought to have a better sense of what you like, by now? I have had my TV and movie viewing influenced most by friends and colleagues, personally, but I'm not a Netflix user. 

Engaged.. with what?
  • 4/9/2014 4:39:33 PM
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Does anybody else find it rather ironic that companies are looking to see how engaged viewers are with a TV broadcast by measuring what they're saying on Facebook about the program -- as they're watching it. If the programming was truly of interest, wouldn't they be glued to the TV screen rather than on Facebook? Or am I missing something here?

Nudging my viewing behavior
  • 4/9/2014 3:36:15 PM
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..

In his blog post, Jon asks


Has Netflix's recommendation engine turned you on to new favorites? 


 

I'd have to say, No, so far. Some of the best recommendations have actually come from here (A2) and assorted mentions in media I read (e.g., Huffington Post) plus my own searches ("100 Best" lists and that sort of thing).

However, I think the methodology probably will amount to something. It just seems to need more work.

 



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