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Analytics Don't Have to Launch a Revolution
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Re: Evolution vs revolution
  • 7/24/2014 5:40:01 PM
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Hi Jim. I agree the both type of analytics efforts are a good idea. But companies have to be careful with how they go about this to ensure that the teams are aware, and supportive, of each other's work. You don't want to create a situation where each team is resentful of the other.

Re: Evolution vs revolution
  • 7/24/2014 3:52:06 PM
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I don't know if they should work side by side, but I'd suggest that the "innovator" team needs to be aware of what the operational team is finding.

Re: Evolution vs revolution
  • 7/24/2014 3:24:40 PM
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So Jim, tell me, do those who are doing the analytics focused on optimizing the business work alongside those focused on innovation? Or do those innovator types operate in their own little fiefdom?

Re: Evolution vs revolution
  • 7/24/2014 10:10:28 AM
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Beth. I don't believe that focusing on evolutionary opportunities has to exclude more radical innovation. Consider it more of a balancing act within the corporate culture where additional weight goes to the side of efficiency and optimized customer relationships. You still have to keep one eye open for innovative approaches and new business opportunities. Doing the job in terms of cost and ongoing revenue growth provides the funding and brand recognition that will let you roll the dice on something new.

Evolution vs revolution
  • 7/24/2014 9:27:02 AM
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Hi Jim, if businesses tend to focus their analytics efforts on evolutionary opportunities -- getting more out of what they already have -- does that leave the truly innovative ideas hiding in data ripe for the picking by entrepreneurs and start-ups? 

 



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