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We Really Must Opt Out of Annoying Our Customers
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Re: Forgetting humanity
  • 7/31/2014 9:39:31 AM
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Thanks for the comment, @magneticnorth

That is so true! And over time, the lines between our online lives and our actual-reality lives will continue to blur, which presents organizations with an opportunity. Over time, the ones that are more resourceful, agile and clever about how they attemt to personalize experiences are the ones that will have a competitive advantage.

Just this past week, I've gotten two emails from two organizations that started out with "Dear Andrea." Somewhere along the way, it was probably a clerical error and then the list got sold that way.  A sure-fire way to NOT get my business is to call me Andrea!

Cheers!

JB

Forgetting humanity
  • 7/31/2014 7:08:51 AM
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One danger of tech-driven marketing is that customers get reduced to inboxes. Marketers have to work hard and keep caring for the people they serve, or else the brand suffers.



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