Comments
A2 Cartoon: Social Strain
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Re: Good start
  • 10/18/2014 9:34:00 PM
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@magneticnorth I see.

Re: Good start
  • 10/16/2014 4:41:42 AM
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@ariella From what I've seen, no. But if there's a heated discussion going on, other users call them out.

Re: Not bad...
  • 10/15/2014 10:50:34 AM
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Jim I completely agree. It's very similar to the early days of email marketing when everyone thought open rates were the measurement. That quickly evolved to click through and action based mechanisms. Social media will need to go through the same evolution and maturity process in order to provide real actionable analytics data that drives behavior and ultimately the bottom line.

Re: Good start
  • 10/13/2014 3:35:51 PM
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@magneticnorth Is it customary for the brands to keep the trolling comments, or do they feel compelled to remove them?

Re: Not bad...
  • 10/9/2014 9:26:47 AM
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@magneticnorth. Yes, cat videos, followed by goofy puppy videos, along with touching digital posters about what friends and family should mean to us get tons of traffic., likes and shares. There's nothing wrong with that. What we've learned with big data though is that raw traffic isn't the only thing that works, whether in social media or in basic website traffic. For many purposes what we need to focus on is in getting the right visitors and viewers (starting with knowing who those potential customers and partners might be, and making sure they know you when it is time to buy).

So, enjoy the cat videos and watch the cute kiddie movies. Then, when you are ready to buy your own TV with its own remote for your own programs, maybe the retailer will target you with the best price and product offer.

Re: Good start
  • 10/8/2014 11:31:36 PM
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@tinym I'm glad to work with small brands so the noise level is quite low on my end. I see brand pages with lots of traffic, but also with a lot of spam and trolls.

Re: Not bad...
  • 10/8/2014 11:27:59 PM
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If the analysis shows that cat videos get more ad earnings because of all that traffic, then yes, and people might even buy cats for the sake of filming them!

Re: Not bad...
  • 9/24/2014 1:32:38 PM
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Broadway I completely understand my mature media watching usually happens at the gym--love my fix of CNBC! My daughter also has reigns on the remote control at home so there are lots of child videos played! Enjoy those cat videos when you can!

Re: Not bad...
  • 9/24/2014 12:05:19 AM
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Maryam, I am a cat lover myself. I grew up with them. But still, I gotta get things done during the day! Plus, if I am watching any video, it's usually whatever my daughter wants to watch.

Oh, the Internet
  • 9/23/2014 1:59:31 PM
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Look how far we've come!

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