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Does Your Loyalty Program Do What It's Supposed to?
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Loyalty to discounts
  • 10/29/2014 4:04:12 PM
NO RATINGS

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Interesting post — raises questions I've been wondering about myself.

But is it really surprising that customer "loyalty" is linked to discounts (or perhaps other perks)? Otherwise, what do I have "loyalty" to?

I will say that the loualty discounts have played a role in our own consumer decisions — especially involving office supply purchases (where you get some card credit for a purchase) and evaluating sale prices among competing retailers.

 



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