- by magneticnorth0, Data Doctor
- 1/8/2015 3:12:52 AM
...is that it's like a dance between the brand and its customers. The brand owners want to go somewhere, and its customers also want to go somewhere, so the way they'll benefit from each other is to get a feel of what the other's doing. Being deliberate in the realm of marketing strategy always involves openess. It's not just about putting your foot down and saying, "this is what we'll do." That might prompt the wrong transformation: changing partners!