- 1/22/2015 11:23:00 AM
With GMail, I've definitely found myself in a good place. I have my LivingSocial emails skip the inbox and head to their own label, and other conveniences like that in hopes of keeping a single email address for all things.
- by Lyndon_Henry, Blogger
- 1/18/2015 11:34:26 PM
According to Rachel's blog post,
There's obviously a lot of room for improvement. Online retailer Gilt sends out more than 3,000 personalized variations on its daily sales email. Each message is tailored based on user preferences, browsing, and transaction history. By getting the right message to the right customer, it was able to increase customer engagement by getting them to view other product categories; lift conversion rates for women predicted likely to shop in the men's section; and increase new member purchase conversion rates.
Let's zero in on Rachel's point about finding a better way à la Gilt's example -- using analytics like marketing automation is how to get there. How about it?
Analytics definitely would improve the Email outreach situation. But efforts like Amazon's need a lotta work — if I've just bought a shower head, do I really want to be bombarded with dozens of offers for more, including the one I already bought?
Analytics in Email marketing, yes, but how about more common sense algorithms in the analytics code?
- by Phoenix, Data Doctor
- 1/17/2015 3:30:08 AM
@candidonick I also fine myself in the same situation. I now have two email addresses. The account I use for subscribing to things or when I am asked for an email address. The other is only for official things and my family and friends. If I find mailers that are good in the account that I use to subscribe to things I simply forward mails from that or unsubscribe and resubscribe from the account I use.
- 1/16/2015 3:40:36 PM
Fair enough on unsubscribing from what you don't like, and selecting preferences where you can, but those options are often intentionally difficult to access. I find myself unsubscribing from things at least monthly, but stuff always crops back up.
- by Phoenix, Data Doctor
- 1/14/2015 1:25:16 AM
@ CandidoNick I feel the same way about some of the marketing mails I get which are totally irrelevant to me. But I do have certain mailers that I look forward to receiving. I have had the opportunity to benefit from such marketing mailers. They were mostly customized to my preferences or from sites I've subscribed to. So end of the day if a company takes the time to customize mailers to their customers preferences they have a win win situation.
ANALYTICS IN ACTION
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- by James M. Connolly