Comments
When Art and Analytics Collide
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Re: Key: good imagination
  • 4/30/2015 9:38:58 PM
NO RATINGS

kq4ym, to me, marketing and sales involves 70% lie or misstatements. This is how it works. However, in B2B, it is not easy fool large and organized clients. Large organizations don't lend out assignments without opinion from other clients and without evaluating deeply the capability of the vendor.

Re: Key: good imagination
  • 4/21/2015 10:09:13 AM
NO RATINGS

It's interesting how marketing and graphics folks don't always portray accrurately statements they make. Of course there's some leeway in selling the sizzle to get people to to buy or at least think they're seeing the truth of the matter.

Re: Definite improvement
  • 3/31/2015 9:59:20 AM
NO RATINGS

rbaz yes but we are their real money-makers. If we don't appreciate their output, they don't make money. They should be clear in what they are saying in public in their investment portfolios are for B2C segment. In B2B, the client has an expert appointed too so complexity is not an issue over there.

Re: Definite improvement
  • 3/31/2015 9:54:33 AM
NO RATINGS

Robert, ok. I thought it is a limitation of an application. The link of arts and analytics has become so essential these days that you can't think about going to a C-level executives meeting by drawing out something on a piece of paper chart.

Re: Definite improvement
  • 3/30/2015 4:54:10 PM
NO RATINGS

 

I like the simplicity it might be interesting to play with the colors and their connotations red and greed for instance in this case. The color usage would also help drive the message home.

Re: Definite improvement
  • 3/30/2015 8:34:02 AM
NO RATINGS

Waqas - SAS has built-in donut chart capability in Proc Gchart which I could have used, but when I'm doing an infographic I prefer to create most of the graphics using the basic tools in SAS' annotate language, so that I can get things exactly like I want them. Here's an example of the built-in donut chart: http://robslink.com/SAS/democd7/pie6_info.htm

 

Re: Definite improvement
  • 3/29/2015 11:22:27 PM
NO RATINGS

..

Rbaz writes


 the experts can convey information clearly amongst themselves without the need of tools as infographics. It's the rest of us that need the aid to see clearly.


 

It's important to have reliable big data and to crunch it competently with good analytics. But then, when you finish the crunching, you need to be able to present it and communicate it in clear, easily understood ways. That's where top-quality visual analytics comes it, and people like Robert with his amazing bag of tricks. 

 

Re: Definite improvement
  • 3/29/2015 12:44:09 PM
NO RATINGS

WaqasAltaf, the experts can convey information clearly amongst themselves without the need of tools as infographics. It's the rest of us that need the aid to see clearly.

Re: Definite improvement
  • 3/29/2015 10:02:08 AM
NO RATINGS

rbaz, you are right. Simplicity is the key. In my opinion, the equity investment analysts present the most complex of infographics except the ordinary price trend-line. One should present information in such a way that it doesn't remain useful only for the experts and not comprehendable for a common man.

Re: Definite improvement
  • 3/29/2015 9:53:40 AM
NO RATINGS

Robet, the way you have achieved this pie-form presentation is phenomenal. And at the other end it is very sad that you had to go through this cut-paste artwork in order to present what you were desiring instead of there being an option to build this shaped pie by default.

Page 1 / 2   >   >>


INFORMATION RESOURCES
ANALYTICS IN ACTION
CARTERTOONS
VIEW ALL +
QUICK POLL
VIEW ALL +