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Four Steps to Help Your Company Embrace Analytics
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Re: Find your focus
  • 4/8/2015 4:13:00 PM
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@jamescon Agreed. Like any new initiative, I think it's important to find an analytics task or mission that's easy for stakeholders to get their arms around and provides a tangible, preferably immediate reward to help create an early, positive vibe. 

Find your focus
  • 4/8/2015 10:03:12 AM
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"Focus your analytics projects. The majority of companies surveyed reported greater success when they brought business analytics to bear on specific tasks or missions such as product development, marketing, finance, and supply chain management."

@Jim S. Good point about focusing analytics on specific tasks or missions, at least at the start of an analytics initiative. As I think we have all seen with other new business concepts in the past, if you target the new effort -- in this case analytics -- at the pressing/high reward issues and opportunities that can serve as a proving ground for an eventual spread of analytics use throughout the more of the organization.



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