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Tapjoy Pushes to Make Each Mobile User a Customer
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The ad-serving equation
  • 4/19/2015 10:45:04 AM
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I use the free version of Words With Friends, and it's pretty hilarious to see the random array of (how to phrase this?)... stuff they think I'd be interested in.

Game of War, Sprint Cellular, and blurry Spanish-language ads get sent my way between moves. I'd love to see parent company Zynga get alot smarter with its ad serving (wouldn't be hard).

Re: Gambling On Rewards
  • 4/16/2015 8:52:16 PM
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..

Sounds to me like Tapjoy is just implementing for apps a revenue ploy that has been successful with other Web interfaces. For example, pay more to get more features from Linked In. Ditto WordPress. Ditto Twitter. Or you can just go with the plain-vanilla version for free.

 

Gambling On Rewards
  • 4/11/2015 9:06:01 PM
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The idea seems reasonable; cut the adds for each mobile user that pays a bit. Most likely setting up a sort of variable reward system might be useful. Much like B. F. Skinner's psychology experiments 70 years ago, the reward is variably spaced, as the mobile player moves along without even suspecting he's cleverly being manipulated to do as the programmer wishes?



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