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What We Should Be Predicting
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Re: Pay to play and ROI
  • 4/23/2015 1:06:55 PM
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@Terry. That was my initial thought too, that "drive sales" was going to be the clear winner. However, we are seeing support for things like inventory management. Maybe the selling points on that one would be that good inventory management can save on costs, impacting the bottom line, and can enable those additional sales by ensuring that products and materials are in stock.

Pay to play and ROI
  • 4/23/2015 11:11:52 AM

My non-gut based, statistically-driven prediction is that "driving sales" is going to be the winning response for this poll. Analytics has to pay for itself, and if it doesn't, it's not going to get deployed. 

Predictions
  • 4/21/2015 5:28:46 PM
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For those indicating financial and actuarial planning please tell us a little more about how you are using the analytics tools.



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