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Making Art Analytical: Musicians Get Analytics Tools
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Re: art analytics
  • 7/31/2015 4:01:06 PM
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@Magneticnorth, though they employ business manager, with the tools now available they can be effectively hands on and more involved.

Re: art analytics
  • 7/31/2015 12:00:57 PM
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@magneticnorth That's true.

Re: art analytics
  • 7/31/2015 5:37:30 AM
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@Maryam I've seen a few rising artists assemble a great online fan database before hitting it big. I'm guessing they could compare the location data in their database with YouTube's data.

Re: art analytics
  • 7/31/2015 5:30:14 AM
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@rbaz Most independent artists I know still do employ business managers to take care of these things; they're just not the big record labels.

Re: art analytics
  • 7/31/2015 5:27:07 AM
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@Ariella The musicians who are in music solely for art's sake probably won't even touch YouTube's analytics, thinking it's an unnecessary complication to what they do. On the other hand, analytics will help those who need to make money off music so that they can continue doing what they love.

Sellouts will be sellouts, with or without YouTube analytics ;)

Re: art analytics
  • 7/31/2015 1:32:39 AM
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@SaneIT, I would agree that there will be a learning curve, but at the same time I think there will be some very savey people who learn how to take advantage of this. Many indipendant musicians have to be their own business people anyway, and many are use to taking on many roles. Not all, but some. 

Re: art analytics
  • 7/6/2015 8:21:45 AM
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I think my biggest concern in this case is misunderstanding, if we're talking about people who are making music because that's what they are good at then mistakes with data interpretation are likely.  Unless a bunch of new music agents pop up while feeding off of this data I think most of the damage done would be self-inflicted and easy to recover from since they'll know pretty quickly if they misjudged the impact of the data.

Re: art analytics
  • 6/30/2015 11:39:44 AM
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Rbaz absolutely some musicians and artists have a better handle on their market than large corporation do. They use analytics to predict areas of success and growth and focus their efforts accordingly.

Re: art analytics
  • 6/30/2015 10:55:16 AM
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Maryam, no question that today's artist have evolved and possess good business acumen. They have more resources to draw from as well, much like every sector and Field. The availability of information and analytical tools have transformed all fields from the traditional stereotypes.

Re: art analytics
  • 6/30/2015 1:34:13 AM
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Rbaz I think more contemporary artists are better at the business part of their jobs because they have seen the mistakes of their predecessors.Many are directly involved in their business management teams and drive their wealth management. There are lots of examples of this from U2 to Paul Mcartney. They all have amassed great wealth through interesting business practices that demonstrate their ability to think beyond the art.

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