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Re: Even today...
  • 7/31/2015 11:02:52 PM
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Pierre, thanks for the suggestions on where to find instruction, and be sure to let us know next time you're giving a class. Would love to attend.

Re: Even today...
  • 7/31/2015 10:03:27 PM
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I have not run into it, but I'll be honest - I was that blowhard once, just recently. I came to a course on APIs, and it was becoming clear the instructor was not covering it. I was upset that the time was being wasted, but later found out the instructor was under training, so the description did not match  what he knew. I knew the people who were training him, and they called and explained what happened.  I calmed down and even apologized for reacting. But yeah, it can be hard to deal someone who knows more.  But I do think given the internet, you have to be ready for that scenario as best as you possibly can.

Re: Even today...
  • 7/31/2015 9:34:07 PM
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Jim, you highlight a nice point about adoption. As endusers are increasingly more adept at a tool, having someone being overly technical is not helpful as all.  I've done workshops on Google Analytics and I spend much of the time organizing the reports and examples that will jell well into useful reminders.  It took time to find the right mix of information that was not overwhelming and yet not so "bland" that the information was esoteric.  

Re: Even today...
  • 7/31/2015 9:30:13 PM
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And I will add youtube has a few google analytics courses online.  There also consulting firms that offer trainging - Lunametrics has been a provider for a few years, as have Cardinal Path.

Re: Even today...
  • 7/31/2015 9:28:35 PM
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Google has gotten a lot better at offering educational videos right in the reports.  If you look at the top of the reports, there is a youtube video explaining a few of the features.  Plus I like that there is now an alert system that can indicate what is generally not working from the tags.

I could shamelessly plug Zimana, but I won't be that brash. ;-)

Re: Even today...
  • 7/31/2015 9:20:13 PM
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@Broadway There are courses on Lynda.com and on Udemy :)

Re: Even today...
  • 7/31/2015 9:17:23 PM
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That would be a terrific idea.

Re: Even today...
  • 7/31/2015 4:59:57 PM
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magneticnorth, can you recomment a Google analytics course or two? I would love to refresh my knowledge. I feel like I know how to do what I always do well, but there's probably so much I just haven't used simply because I've never had a working reason.

Re: Even today...
  • 7/31/2015 6:00:54 AM
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@Broadway that's true, a lot of third party courses on Google Analytics do so much better at teaching the layman than the official resources are.

Re: Even today...
  • 7/31/2015 5:56:38 AM
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@Pierre I think a cartoon could explain a term like "bounce rate" pretty well. Maybe something for our AA cartoonist to consider?

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