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'Big' Still Haunts Analytics
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Re: Big Data = Big Bad Boy?
  • 7/31/2015 10:01:26 AM
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@Jamescon And display ads today weren't what they were before Google brought widespread targeting to the Web. They're not fabulous, but they're certainly a big improvement over the display ads of yore. As a marketer, I find that Facebook's display ads are quite effective, at least for the brands I handle.

Re: Big Data = Big Bad Boy?
  • 7/31/2015 8:37:52 AM
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@MagneticNorth. Yes, as the new-ness of online advertising has worn off, people do tune out some ads. But they do respond to some of those ads, and even the ones that they think they tune out do leave an impression and provide a branding benefit. Online ads are just part of the marketing mix today.

Re: Big Data = Big Bad Boy?
  • 7/31/2015 6:13:11 AM
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@Louis that's still how a lot of broadcast journalists are when doing interviews. I don't mind it when it's out of pure ignorance, but it annoys me when they even state an opinion about something they clearly do not understand well enough.

Re: Big Data = Big Bad Boy?
  • 7/31/2015 6:08:12 AM
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Maybe this is a sign that big data and analytics in general are settling into their appropriate place in the world.

My thoughts exactly. I remember the days when online advertising was hyped up in the marketing world, only to find users getting used to banner ad placement and tuning them out. Today, digital marketing has developed into something truly useful, and certainly a more complex set of tools than the simple display ad, then seen (rather myopically) as the online counterpart of the TV ad.

Re: Big Data = Big Bad Boy?
  • 7/15/2015 8:47:01 AM
NO RATINGS

I don't think the US government negotiates with pirates either. That comes across as a little less harsh, so tell you kids, as you're sending them to their room, that they're better off calling their parents pirates versus terrorists. Pirates has a romantic connotation to it, almost respectful!

Re: Big Data = Big Bad Boy?
  • 7/14/2015 8:12:26 AM
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One does wonder how much of our personal internet use is being monitored and how seriously certain search terms might be taken. And how mistaken the results might be when certain assumptions to a complex set of algorithms is being used.

Re: Big Data = Big Bad Boy?
  • 7/7/2015 7:56:24 PM
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@PC    lol  Kids today !   I was a little hesitant to go there - don't want my face coming up when the Feds do their daily search of "terrorist related posts" - so let me add this disclaimer: I am not a terrorist nor support terrorism !   

I feel better already, besides I don't think I would get the Russian style asylum afforded Snowden.

Anyhow, I am glad your son is also learning how authoritarian regimes handle dissent.

Re: Big Data = Big Bad Boy?
  • 7/7/2015 6:54:57 PM
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I didn't know we negotiated with Traitors !

 

Oh yeah, we can negotiate with traitors. The line is "We don't negotiate with terrorists." Somewhere my teenager heard this and so I get it whenever I make rules that are deemed too inflexible (in the mind of a teenager). 

"Nope, mom & dad; I don't negotiate with terrorists."

Okaaay... no room for negotiation? Then just go to your room.

Re: Big data & analytics
  • 7/7/2015 3:17:02 PM
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"...Data is fact and face it with reality and take action. Not sure this is followed everywhere."

 

 

@bramanan    Excellent point (s)  And I appreciate your perspective and thoughts on this issue - thanks for sharing them !

Re: Big Data = Big Bad Boy?
  • 7/7/2015 3:12:04 PM
NO RATINGS

Thanks Ariella !   Sometimes forget I am not always within the friendly confines of the A2 community !   : ) 

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