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At Netflix, Data Takes on a Starring Role
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Re: Future past
  • 10/31/2015 9:50:39 PM
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kq4ym, I agree with Neflix's strategy since sometimes data/numbers need not be acted upon if it doesn't align with the customer centricity policy of the company.

Re: Future past
  • 10/11/2015 8:00:33 PM
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At the same time, many in the tech sector seem to be wearing rose-colored glasses about household-name Silicon Valley companies, citing Blockbuster as the example.

For instance, people love to talk about Pandora and how "well" it's doing -- despite the fact that the company consistently shows enormous losses.

Re: Future past
  • 10/11/2015 7:59:16 PM
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Of course, that's a good reason why to prefer e-readers to paper books -- no mildew!  ;)

Re: Future past
  • 10/9/2015 9:16:29 AM
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Because customer service is important presumably for the bottom line, it's interesting that Amazon "sometimes overrules what its analytics recommend" in the case of allowing customers to leave the service easily despite the data saying otherwise. That brings an interesting question of just when and how should analytics be disregarded?

Re: Future past
  • 10/7/2015 10:33:50 PM
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I remember Blockbuster. Movie night meant a trip to pick out the night's feature. Blockbuster was already in trouble while Netflix was growing in popularity. I don't know if it's demise was related to customer service and prices, but it wasn't helped by either.

Re: Future past
  • 10/7/2015 9:25:45 PM
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@ Tinym, there was a time that Blockbuster ruled.  They tried to change, however what they failed to grasp that it was their company culture that was killing them.   They just weren't nice to their customers and kept gouging their customers.  So there was no real reason to give them a chance. 

Re: Leech-effect analytics?
  • 9/30/2015 8:23:51 PM
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Yeah, I used Amazon and other online services to sell books that had more than a few bucks in value (including what turned out to be a rare first edition that I auctioned off for more than $100).  The others, though, weren't worth selling online when used book sellers were selling them for pennies.

Re: Leech-effect analytics?
  • 9/30/2015 8:20:31 PM
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All this really goes to show, apparently, is that NFLX's/Hastings's data was incomplete and/or their analytics tools were subpar in terms of accuracy.

That or the machines know something we don't.  ;)

Re: Leech-effect analytics?
  • 9/30/2015 10:40:11 AM
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Pierre, 

"I did something similar (kuddos on getting some decent dollars on the books)."

And I have purchased books on 1-2 ocassions through these sources. You can get it at 25% of original price if not lesser.

Re: NFLX
  • 9/30/2015 10:38:16 AM
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Pierre, 

" It says something about email's potential as a steady source of connecting to loyal customers when it comes to marketing.  Easy to catch someone that has not switched."

True. I know many SMEs who have stuck to their email addresses. In Pakistan, email ids offered by ISPs 15-20years back are still kept intact against nominal payment like $10-15 per month by SMEs.

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