- by Jamescon, Editor
- 10/2/2015 1:41:30 PM
@Lyndon. Yes, the balance of data and human experience is something we've been discussing here. However, there are still plenty of people here and at shows like Strata who are off in the extremes: all data all the time, or no data at any time.
- by Lyndon_Henry, Blogger
- 10/2/2015 12:39:58 PM
Boyle, who leads the Insight team at BBC Worldwide and spent much of his career in the music field, said that in the creative and publishing fields there are tons of data, but that many decisions still are made by "gut". Yet, in many cases that isn't a bad thing.
Boyle said, "We have to pre-program people with data they can carry around with them to use when they need to make a decision...It's people who make decisions, not algorithms and spreadsheets." He highlighted how the data does matter, but that it has to be blended with experience.
Amazing! Relying on human intuition, bolstered by analytics-based data. Seems to me this is a concept some of us have been advancing in discussions here on A2.
The basic theme here makes sense to me — effectively integrate data-based analytics resources with human cognitive resources.