Comments
Speak up: Will Data Rule Your Life, Your Job?
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Re: The Growth of Invasive Analytics
  • 10/29/2015 12:26:04 PM
NO RATINGS

I agree and it's very helpful. Have you noticed that if you buy something for your home like a faucet on Amazon they will give you the option to buy installation for a flat and reasonable price? I love getting out of the haggle game!

Re: The Growth of Invasive Analytics
  • 10/28/2015 10:55:49 AM
NO RATINGS

I can imagine a future where consumer large purchases will be made online; cars, and even homes. With the data available on individual and family preferences, markets will be able to pin down precisely choices we would tend to make. TrueCar is already gathering lots of data from prospective vehicle buyers and showing lowest, highest, and average real car purchase pricing to customer, and giving the best choices of dealers with guaranteed pricing. I can see that happening for real estate as well not too many years down the road.

Re: The Growth of Invasive Analytics
  • 10/25/2015 8:30:54 PM
NO RATINGS

I agree analytics will only become more invasive.  I already feel that all my information is out there only by how much I do on line and knowing that data is stored.  

Also, while analytical software is measuring us, it is also shaping us.  When I shop for something, I can only choose from what is offered whether that is a movie or a sweater.  The analytics that choose what that will be affects my experience and my self-perception. 

 

Re: The Growth of Invasive Analytics
  • 10/23/2015 8:42:36 AM
NO RATINGS

@Louis. There's a reason you don't get cashier coupons for what you buy regularly. You already buy those things. The whole idea with those coupons is that they want you to buy something else, either a competitor to what you just bought or a related product. The concept is different from the coupons that appear in flyers or in sunday newspapers (yes, those Sunday newspapers do still exist), where it's worthwhile for the retailer to have a coupon on a popular item because it will lure you into the store. 

In my home both types of coupons go straight into the recycle bucket.

Re: The Growth of Invasive Analytics
  • 10/23/2015 1:52:57 AM
NO RATINGS

@Ariella  That is a good point.   I always wonder why it is the EU that fights for data privacy.  When was the last time anyone has sued Google here in the U.S. ?  I guess I should look into it.  : ) 

Re: The Growth of Invasive Analytics
  • 10/23/2015 1:50:08 AM
NO RATINGS

@Jamescon    I agree.  What you describe is a constructive use of retail based analytics, but sadly we are still waiting for that to be the most common practice.

They seem to be taking data for data's sake.   I never see a coupon for anything I buy often for instance.

Re: Increasing role but still part of the overall data set.
  • 10/16/2015 3:18:41 PM
NO RATINGS

Data will definitely continue to drive decisions due to the power of computers today.  My hope is that we don't loose cite of the fact that data should start the dialogue; lead us to question further; and dig deeper for explanations/causes but we must guard against data replacing the all important human factor of putting context to the data.  Exciting times though for analysts.

Increasing role but still part of the overall data set.
  • 10/16/2015 1:12:04 PM
NO RATINGS

Jim I think analytics usage will grow because technology is making it easier for data to be available. I do not believe that all decisions will be drive by analytics but analytics will play a greater role in making decision and evaluating business strategy.

Re: The Growth of Invasive Analytics
  • 10/16/2015 9:25:57 AM
NO RATINGS

@Louis. Great point about retail being an area where more of our decisions will at least be inflluenced by analytics. It doesn't have to be invasive, though. Suppose you let Walmart or Target track your purchases of household staples over the course of six months. With that data they could bulk deliver what you are likely to need each month.

You know those lists that we all make before we go shopping? (and, forget on the kitchen table). Paper towels, detergent, toothpaste, etc., are pretty predictable purchases. I know I would still want to go to the store to buy the makings for dinner. However, I do hate it when I get home with tonight's chicken, etc., and see the dog sitting there. That's when I know I forgot the dog food.

I'd trade a bit of privacy if the retailer could remember to send the dog food each month.

 

Re: The Growth of Invasive Analytics
  • 10/16/2015 9:08:22 AM
NO RATINGS

@Louis yes, there is that trend. But we may see some pushback coming to the US like it did to the EU, which has a lot more regulations in place to protect data privacy.

Page 1 / 2   >   >>


INFORMATION RESOURCES
ANALYTICS IN ACTION
CARTERTOONS
VIEW ALL +
QUICK POLL
VIEW ALL +