- 1/28/2016 12:28:58 PM
@kq4ym: I rather wonder: If you put your age as extremely old (over 100+), then do marketers/data analysts simply choose to read that as a "declined to give age" as opposed to using it to market centagenarian-targeted products and services to you?
And, if not, shouldn't they?
- 1/27/2016 3:23:52 PM
@James: Hey, consumer spending is good for the economy; you don't hear me complaining.
(Although I do feel a twinge of irrational jealousy when I see some hipster with one of those stupidly massive iPhone 6S's.)
- by kq4ym, Data Doctor
- 1/26/2016 8:21:46 AM
It does make one wonder how effective some company's marketing is. So maybe we have less to fear from marketers but more to fear from stalkers and scammers. Giving out a birthdate making one 100 years old is a good test to see what marketers note the age and send ads accordingly. Pretty funny.
- by Jamescon, Editor
- 1/25/2016 10:06:08 AM
@Joe. Great point about the disposable income of millennials. True, some of the young hotshots are rolling in money. But the average 20-something is way down on the real income scale, even compared with what Baby Boomers or Gen X made years ago. In many organizations those entry-level workers are considered highly disposable. If someone doesn't like what they are earning, the thought process is that they can be replaced.
True, those Millennials prioritize shiny objects like new phones, expensive data plans and entertainment, but in many other ways they will make do with things like lower quality housing or do without other things that the rest of us consider basics of a good life.
- 1/25/2016 9:20:33 AM
@Lyndon: Depends on the product/service, no?
And, in any case, most Millennials and Gen-Yers don't have anywhere near the disposable income of their older counterparts.
- by Lyndon_Henry, Blogger
- 1/23/2016 11:58:43 PM
Joe Writes that "Marketers know that the easiest marks are, often, kids and the elderly."
Maybe the "easiest marks", but I thought it was the Millennials, Gen-Ys, and Gen-Xs who were in the top preferred target market bullseye of the ad industry...
- 1/22/2016 10:04:47 PM
Even before "social networking" was a term, there were email chains making the rounds that were surveys, asking people to fill out all of this information, email it back to the original sender, and then send the same out to your entire email list.
- by Lyndon_Henry, Blogger
- 1/22/2016 10:35:07 AM
Except on Facebook, I never give out my real birthdate if possible. Often I just use the earliest date such as Jan 1, 1930.
I go perhaps one better and give my DOB as Jan. 1, 1901. Alas, I still get plenty of ads. You'd think I'd get lots of ads for funeral services, but so far, not a one...
- by Robert Allison, Blogger
- 1/20/2016 9:12:53 PM
I miss out on a lot of the cool/fun stuff by caring about data privacy. I miss a lot of sale prices by not doing the 'loyalty' (ie, tracking) cards. One reason I decided not to get a smartphone is that all the cool 'free' apps were actually giving them permission to spy on you. And then there's the not registering for all these 'free' drawings. And I get the meanest looks from the cashiers when I won't give them my phone number (which they claim to need "for the warranty" - umm, yeah, right... I'll just save my receipt).
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