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Hacking Marketing Disruption, Reinvention with Analytics
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Re: Love it
  • 5/23/2017 11:39:22 AM
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Very true the world is about disruption today on many levels the days of remaining the same are passed. We need to all evolve and our companies will need to evolve if they want to address consumer needs.

Re: Love it
  • 5/18/2017 5:13:29 PM
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Many of the organizations that don't embrace disruption will go the way of the dinsauers- was that a metioroid?

Re: Love it
  • 5/17/2017 12:03:14 PM
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While it can be true as noted, " Traditionalist is resource heavy and risk averse whereas the hacker approach is scrappy and embraces risk," it doesn't necessary make the hacker approach better. There's certainly going to be much more risk. And if lucky, the payoff can be hugely larger. But, probably a mix of tradition and "hacking" might be a way to catch those Black Swan events while allowing creative thinkers some freedom in thought and planning.

Re: Love it
  • 5/17/2017 11:31:16 AM
NO RATINGS

Terry, I agree we all need to reinvent ourselves, our companies and lives to stay current. The world has always changed now the pace is just more rapid. Those who don't evolve an move with the change invariably end up feeling left behind and dislocated, in the end, though we all control our destiny education is a life long process.

Re: Love it
  • 5/17/2017 10:25:13 AM
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Many times I've seen innovation crushed because it wasn't business as usual.  When a company or product is profitable it can be hard for them to accept that innovating is necessary.  I think most people would argue that over time that company will eventually do something innovative to stay relevant but that doesn't stop them from dragging their feet long enough that anyone with a new idea learns that it's better to just go with the flow.

Re: Love it
  • 5/16/2017 12:40:58 PM
NO RATINGS

Another reason for failure to embrace hacks is that the organization is invested energentically or financially in other so-called fixes. To embrace other methods (that are also likely much cheaper) is to admit they wasted money or were on the wrong track. I think this is the political stumbling block you're alluding to in your comment, SaneIT.

Re: Love it
  • 5/16/2017 12:38:03 PM
NO RATINGS

Call it what you want -- hacking, creativity, workarounds. But back when dinosuars roamed the earth, didn't we used to call this innovation? In the end, it's just inspired problem-solving.

Left to your own devices
  • 5/16/2017 8:32:12 AM
NO RATINGS

Seth, perhaps the only place where disruption is possible in large conservative enterprises is in businesses that are under appreciated and ignored. If you're in a backwater or even just a unit that's not the hot growth spot, often you can be left to your own devices.

Re: Love it
  • 5/15/2017 8:31:20 AM
NO RATINGS

Unfortunately, that type of hacking doesn't typically go over well in large established companies, even companies that built themselves up by being the outsider tend to move to a comfortable predictable model over time. R&D becomes a structured process driven department and pet projects are discouraged.  I think a lot of ideas that could be disruptive to markets die early because they don't have the corporate backing they need to mature either because they are fighting corporate red tape or because they don't have the resources to move past the good idea stage. 

Love it
  • 5/12/2017 4:43:30 PM
NO RATINGS

I love hacking in this sense. It truly brings out the creativity in people.



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