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How Analytics Can Help Marketers Reuse Content to Boost Sales
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Re: marketing
  • 11/6/2017 12:09:35 PM
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The appeal of interacting with a live person is very real. I've noticed it as a selling point on many commercials, mostly health insurance companies.

Re: marketing
  • 11/6/2017 11:27:57 AM
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yes, there is strong interest in human intervention. A surprising review from Pew Institute noted that consumers were willing to spend on customer sevice that involved dedicated human intervention over a chatbot.  So it means that adoption of chatbots (and AI) will be potentially moderated by demand, at least in the foreseeable future.

Re: marketing
  • 10/30/2017 5:50:46 PM
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Human intervention in the process is going to be vital for the foreseeable future, especially for c suite needs. Who are they going to yell at?

Re: marketing
  • 10/30/2017 12:03:31 PM
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Broadway, exactly a stack of numbers without interpretation and conversion to terminology that is layman's speak is not valuable to most people including the C suite.

 

 

Re: marketing
  • 10/26/2017 10:19:02 PM
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And don't forget the humans needed to build the right dashboards that allow the other humans to interpret and monetize the data. That ability to deliver the data on the proverbial silver platter is key for building confidence in the c suite.

Re: marketing
  • 10/26/2017 1:06:49 PM
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Broadway absolutely as much as we have more ways to gather data we still need data interpretation. Understanding and making the data actionable is a skill, monetizing the data is also another level of skill. In the early days, people called it research now its analytics that is active and passive.

Re: marketing
  • 10/26/2017 8:52:31 AM
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Finding the right application that will indeed increase profits or decrease costs may be a really challenging task. While it's sometimes easy to cherry pick the best results, whether those techniques hold up over time may be the results we should be looking for.

Re: marketing
  • 10/24/2017 11:12:04 PM
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Robots have taken away my dream of a lawn mowing busines??!! Darn robots have done it again : ) Ariella, seriously, marketers will be around for a while. As they build these marketing infrastructures powered by data and AI, someone still needs to be in the control room.

Re: marketing
  • 10/24/2017 3:47:25 PM
NO RATINGS

@ Broadway -  I'm sure it can be exhuasting.  But it's also a good way to pick up on upcomng trends before they become common place in the market. 

Re: marketing
  • 10/23/2017 4:59:00 PM
NO RATINGS

I had picked that up as well too, though I think we humans still have a fighting chance for content work. ;-) AI is still in an infancy with content, so any copntent creation application will have to prove its value in terms of cost savings or in increasing sales.

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