Big Data at QVC: Where Entertainment Meets Retail


Among the industries disrupted by the internet and growth of the internet, retail and entertainment are two of the big ones.

Retail has experienced countless online-only upstart companies that let consumers search for what they want and shop on price. And on the other side of the online upstarts are the giants like Amazon. It's turned what used to be a destination experience into a commodity transaction experience.

Similarly, the TV entertainment industry now has competitors in the form of streaming services such as Netflix, Amazon Prime, Hulu, and more.

QVC sits at the crossroads where the entertainment industry and the retail industry intersect. This online shopping channel has grown to much more over the years, with mobile and web channels in addition to its TV channel. And as so many in retail and entertainment are looking to leverage their data for insights, QVC is doing the same.

David O'Toole, Director of eCommerce, at this hybrid entertainment and retail company, will join AllAnalytics radio as our guest on Tuesday, September 26, at 2 pm ET/11 am PT to talk about the analytics experience at QVC.

O'Toole will tell us about why QVC has created a new real-time data collection and analysis program. Join us as we ask O'Toole:

  • Why analytics are so important to the retail and entertainment success of QVC
  • What unique challenges QVC faces as a retailer without physical stores
  • Why real-time data is key to success for QVC
  • And what lessons other retail and entertainment firms can learn from QVC's experience.

We hope you'll join us on Tuesday, September 26, at 2 pm ET/11 am PT for this fascinating view into the world of analytics at a fascinating company.



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