Tag, You're It

Google's new Tag Manager, a Google Analytics complement, will improve analysts' ability to manage and operate tags and will increase measurement options.
10/17/2012 |  4
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Re: Tag analysis
  • 10/30/2012 8:52:31 PM

As google tag manager is free, what will happen to companies such as QuBit  who offers the service for a fee. It is never easy to compete with free services.

Re: Tag analysis
  • 10/21/2012 8:38:37 PM

And thank you Lyndon!

Re: Tag analysis
  • 10/20/2012 6:19:26 PM


About the only experience I've directly had with tags has been to insert tags for Google Analytics in a couple of blogs.  However, Pierre's piece piqued my curiosity so I did a bit of research to learn more about tags.

I found Ingrid Lindgren's writeup in TechCrunch about tags and Google Tag Manager particularly enlightening:

Google Wants To Make Your Site a Little Bit Faster With Its New Tag Manager For Analytics And Marketing Tags

Here are some other sources of interest...

• Google Tag Manager official website

• Digital marketing made (much) easier: Introducing Google Tag Manager

• Google Tag Manager: New Google Product

I wouldn't try to pass a test on this stuff just yet, but I do know more about tags and the fun sport of tagging than when I started.  Thanks, Pierre...


Tag analysis
  • 10/19/2012 4:15:20 PM

Hi Pierre, I've no reason to play around with Tag Manager as I'm not a digital marketer, but I do wonder whether this new product allows for deeper or easier analytics of the tag effectiveness -- or is it just ease of viewing and managing the tags through the GA dashboard that's the benefit?